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SESSION ONE: Be Safe and Sell More!
Introduction to Grains Testing for the Farmer, Processor, and Maker
September 10, 6-7:30 p.m. EST

Topics:

1. The importance of grain testing for food safety and marketing.

2. Understanding the different types of tests and their benefits across the grain value chain.

3. Strategies and approaches for reliable testing tailored to business needs.

4. Practical insights on which tests to prioritize and how to scale up.

5. Logistics of accessing grain testing services, including providers and costs.

Topics:

1. Strategies for blending local flour with a high-quality national brand for enhanced performance, flavor, and nutrition.

2. Practical insights from professional bakers about gradually incorporating local grains and making good bread accessible.

3. An introduction to GrowNYC’s Greenmarket Bakers rules implemented in 2009, which mandate that farmers market bakers incorporate local flours, and how bakers adapted to these requirements. 

4. Approaches to promote the adoption of local grains among consumers and bakers.

5. Balancing accessibility and price: Perspectives on making local grains more accessible without compromising profitability.

Topics:

1. The importance and impact of highlighting local grains when telling your story. 

2. Simple steps to better position your local grain product and make the sale. 

3. Five photos every food business should have.

4. Effective storytelling and marketing strategies from successful regional grain businesses.

5. Taking advantage of social media in a time-efficient manner. 

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